Designing a successful landing page is a common issue dealt by Digital/Creative Strategists and Marketers. It often leads to a classic left brain right brain dillemma. The right brain slants towards compelling (creative) landing experience which motivates users to move forward (i.e. take action), the left brain asserts detailing a clear value proposition, testing plan, success/operational metrics, and actionable information from historical data to come-up with an optimal design from the get go.
For many of us Google is the starting point on the web. Most of us start out by searching on Google. In many cases, even if we know the brand we resort to searching it on Google (as opposed to directly typing the URL). We have come to believe it to be an amazing search platform which has not let us down. It's the starting point for many of us and has an enviable search market share. This gives Google+ a superb launching pad. Inspite of this perceived advantage the Social Networking platform is struggling for viability.
Quantiative analysis and modeling in marketing can be extremely complex and sophisticated. However, in day to day work most analytics managers do-not get involved in this exercise. The ideas that follow in this persuasion in that sense is foundational (a promise of this blog). Assuming data quallity (Garbage In Garbage Out, GIGO) isn't a problem let's dive into one of the several analytical techniques we will address in upcoming persuasions.
The topic of this persuasion is going to be Opportunity Sizing / Opportunity Identification.