• strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.

Marketing problems from the lens of a Digital Marketer

There is a time honoured attitude with Marketing and it goes something like this."Marketing is what you do when your product is no good". It was a famous quote by Edwin Land, CEO of Polaroid. When I hear this as a marketer, I have an insitinctive visceral reaction. It is that of insult. I am not sure if this statement was made at the time Polaroid was loosing it's market share (but that's not the motivation behind this persuasion).

How to create an awesome Digital Strategy?

Consumers  are making decisions differently today than ever before. They have more product choices, there is an expansion of touch points (magazines, radio, television, banner and paid search advertising, etc). There has also been an increasing importance of Word of Mouth (Social Media). Consumers are increasingly better informed. As a result of the sea-change in the information and perception age how should you think about your Digital or Marketing Strategy? What should be the way forward?