strategy

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  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
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  • strict warning: Declaration of views_handler_filter_node_status::operator_form() should be compatible with views_handler_filter::operator_form(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/modules/node/views_handler_filter_node_status.inc on line 14.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.

Trends in Digital Marketing and how to capitalize on them

As a Strategist and Marketing evangelist I am asked by my peers and superiors in Product/Marketing alike on what the "next best thing" is going to be. I get questions from other marketers on where and how their organizations should  spend their money so that they can be a first adopter to new trends as opposed to  laggards. These questions are the motivations behind this persuasion.

How to create an awesome Digital Strategy?

Consumers  are making decisions differently today than ever before. They have more product choices, there is an expansion of touch points (magazines, radio, television, banner and paid search advertising, etc). There has also been an increasing importance of Word of Mouth (Social Media). Consumers are increasingly better informed. As a result of the sea-change in the information and perception age how should you think about your Digital or Marketing Strategy? What should be the way forward?

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