testing

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A Primer on Multivariate Testing

In my last post on testing I received some great feedback from my readers. One such feedback was around "describing" the principles of MVT. The question was "It would be great if you would be able to get into further detail on the principles behind this (MVT) form of testing". This question has become the motivation behind this persuasion. In this post  we will recap  the Why's of testing and experimentation and then jump into the principles of Multivariate Testing and how it impacts business performance.

A practical guide on Testing and Optimization

Testing and Optimization is no longer an exclusive topic in the Web Analytics world.There are some great posts from thought-leaders and I have spent a significant amount of time studying and researching them and their approaches. In my readings I have determined that a good number of posts talk about (or remain limited to) tips and definitions.  There seems to be a lack of proper framework or process around cultivating the testing culture in the enterprise. What are the steps an organization can take to embark on the Testing & Optimization journey?

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