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  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_node_status::operator_form() should be compatible with views_handler_filter::operator_form(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/modules/node/views_handler_filter_node_status.inc on line 14.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.

Five Steps To Designing A Successful Landing Page

Designing a successful landing page is a common issue dealt by Digital/Creative Strategists and Marketers. It often leads to a classic left brain right brain dillemma. The right brain slants towards compelling (creative) landing experience which motivates users to move forward (i.e. take action), the left brain asserts detailing a clear value proposition, testing plan, success/operational metrics, and actionable information from historical data to come-up with an optimal design from the get go.

A Primer on Multivariate Testing

In my last post on testing I received some great feedback from my readers. One such feedback was around "describing" the principles of MVT. The question was "It would be great if you would be able to get into further detail on the principles behind this (MVT) form of testing". This question has become the motivation behind this persuasion. In this post  we will recap  the Why's of testing and experimentation and then jump into the principles of Multivariate Testing and how it impacts business performance.

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